Made launches pre-loved furniture and homewares donation initiative
Made.com has introduced a new service to help customers find a second home for their unwanted furniture and homewares.
The retailer has partnered with global giving platform Geev which enables people to donate items free of charge to others in their neighbourhood. With more than 2.8 million users globally, the platform has given a second life to nearly 9 million products to date.
Once a customer’s item has been listed on Geev, Made will donate 10% of the Made order value to one of the five charities chosen by the customer to support. Charities include Groundwork, Centrepoint, Akt, Kids Out and Wonder Foundation.
Philippe Chainieux, chief executive of Made.com, said: “From the very beginning, Made has pioneered a new way of working and producing in our sector, focusing on design-led, small batch production that ensures we only produce what we know we’ll sell. Our vertically integrated model gives us control over our supply chain, enabling us to embed sustainable practices quickly and efficiently at every stage; from the materials we source right through to how we support our customer to shop responsibly.”
Made said the partnership supports its sustainability commitments which cover raw materials, packaging, extending the life of products, and providing customers with transparent information to enable them to shop responsibly.
Chainieux added: “The launch of our sustainability commitments marks an exciting milestone for Made as we look to build a truly circular and responsible business that has a positive impact on its communities and the planet. We believe our giveaway initiative with Geev provides a simple and easy-to-use tool to help customers further the life of their preloved items and support their local communities, while lessening their impact on the planet.”
