Made.com enjoys ‘strong’ 2018
Furniture retailer Made.com increased its group sales by 37% to £173 million in 2018.
While UK sales rose by 34% to hit the £100 million mark for the first time, international revenue climbed by 40% to £73 million following the retailer’s expansion into Spain last October.
Philippe Chainieux, chief executive of Made, said: “We had a strong year in 2018, at a time when the retail sector is going through unprecedented change. Over the past 18 months, we have seen an accelerating trend towards customers shopping online of big-ticket items, driven by a massive shift in consumer behaviours and the rise of the digital generation”.
Made is currently operating in nine markets across Europe and plans to launch in Portugal, Italy, Denmark and Sweden this year. This will result in Europe overtaking the UK as Made’s biggest market.
The retailer has recently its revamped flagship showroom in London where the space has tripled to more than 1,100 square metres. Made has four showrooms in Europe, three of which are in the UK. An additional showroom will launch in Hamburg this spring.
Jo Jackson, chief creative officer of Made, said: “We are doing something different with our physical spaces. They are not shops, they are brand experiences. From being able to touch and feel fabrics, discovering new trends, getting personal style advice, attending a workshop with one of our independent designers, or even playing with new tech we are testing out in the space, these are all steps to build a deeper, and more personalised relationship with our customer.”
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