Kingfisher to launch agentic AI-powered shopping in UK and Europe

Kingfisher is to launch agentic AI shopping on its B&Q, Castorama France and Poland, and Brico Dépôt France websites.

In a partnership with Google Cloud, the group is upgrading to Vertex AI, moving away from traditional keyword search to give customers a more intuitive, conversational way to discover products. With early trials showing meaningful results, Kingfisher said the move aligns with modern shopping behaviour, delivering faster and more precise results.

The partnership will also help Kingfisher unlock its extensive product and data catalogues to build proactive AI shopping agents. These agents will give customers the ability to plan complex home improvement projects, create smart shopping lists, and make purchases seamlessly.

Thierry Garnier, chief executive of Kingfisher, said: “Through this partnership with Google Cloud, we are enabling our customers to search for and buy home improvement products with AI – delivering a fully personalised and easy shopping experience.

“These investments put Kingfisher at the forefront of AI-powered shopping, delivering meaningful innovation as part of our expanding digital ecosystem, and helping us to meet rapidly evolving customer needs.”

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