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JML posts strong quarterly sales growth

Consumer products company JML has posted a 118% uplift in direct to consumer sales in the three months to 31 July. In addition, sales through high street retail… View Article

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JML posts strong quarterly sales growth

Consumer products company JML has posted a 118% uplift in direct to consumer sales in the three months to 31 July.

In addition, sales through high street retail partners such as Asda, Boots, Wilko and Tesco have also been strong with growth of 20% in August.

Online was the fastest growing sales channel for the company in the quarter, although call centre volumes also increased as more shoppers chose to order by phone. 

JML attributed its success to the breadth of its product range and continued investment in its in-house ecommerce and digital marketing capabilities. The company has also maintained its media spend throughout the Covid-19 crisis.

Looking ahead, JML chief executive Ken Daly (pictured), said: “JML is cautiously optimistic about the remainder of the year.  The company is launching around 20 new products, all aimed at consumers who are spending more time at home.  Our management believe that gifting during the all-important Christmas period will have a bigger focus for shoppers than is normally the case, and JML’s competitively priced and innovative products that make everyday life easier will be highly attractive, particularly as household budgets will likely still be constrained.” 

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