JML buys 50% stake in DeVancer
JML has acquired a 50% stake in DeVancer, the company behind the iBeani branded range of electronic tablet holders.
Founded in 2014, DeVancer’s core product line includes the iBeani tablet bean bag stand which can be used with iPhones, iPads, Kindles, ereaders and any other tablet computers.
With its products being sold through independent retailers, Amazon and garden centres, iBeani also manages corporate relationships that provide branded products for businesses.
JML said its infrastructure, product sourcing and distribution network will allow iBeani to accelerate its growth plans.
Ken Daly (pictured), chief executive of JML, said ‘iBeani is a great brand and we see a big opportunity to rapidly expand distribution and its range of products. We have developed a superb relationship with the company’s founders who have impressed us with their tenacity, energy and entrepreneurial acumen. We are working closely with them and are providing resources to turbo charge the business into a substantial operation.”
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