Homebase partners with Hearst UK on new kitchen, home and garden ranges
DIY retailer Homebase has embarked on a three-year partnership with Hearst UK in which it will work with Hearst’s House Beautiful, Country Living and Good Housekeeping magazines to create a new range of household and lifestyle licensed products.
While the Good Housekeeping ranges will include kitchen and cookware products, the House Beautiful and Country Living ranges will cover designer kitchens, furniture, home furnishings and a decorative paint range, as well as tiles and outdoor living products.
Homebase said the partnership will enable customers to be inspired by what they see in the magazines and translate the inspiration into real-life purchases either in one of its 155 stores or online.
Under the partnership, Homebase will be launching a new kitchen range under the Country Living and House Beautiful brands in December. This will be followed by the roll out of other ranges during 2021.
Dave Elliott, commercial director for Homebase, said: “We’re excited to be working with Hearst UK and creating a range of new products for our homes and gardens that help customers recreate the latest style trends in their homes. This partnership will give customers even more options to purchase quality products from Homebase knowing they’ve been created with the innovation and inspiration from the stylist teams at House Beautiful, Country Living and Good Housekeeping.”
Image courtesy of Homebase
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