Dunelm sponsors ITV’s This Morning
Homewares retailer Dunelm is to sponsor ITV’s flagship show This Morning from March onwards.
The year-long partnership with the daytime show hosted by Philip Schofield and Holly Willoughby will include broadcast sponsorship covering idents, licensing, digital activity and branded content collaborations.
In addition, Dunelm will be the headline sponsor of the This Morning Live homes, shopping and lifestyle event which will be held at Birmingham’s NEC this May. It will also create a This Morning hub on Dunelm.com featuring content, product listings and competitions.
Leonie Foster, Dunelm chief customer and digital officer, said: “We are really proud to partner with This Morning. The show’s values to be inclusive and welcoming to everyone with its broad range of content are completely aligned with the Dunelm brand values.
“The partnership will allow us to reach our existing customers and we’re also looking forward to welcoming a whole new audience into Dunelm via This Morning’s hugely engaged following.”
The move marks Dunelm’s second partnership with ITV in six months after it teamed up with the channel on an ad funded dating and home makeover series called Back To Mine.
