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Charlies Stores to expand into Cheltenham

Family-owned retailer Charlies Stores is to open a new store in Cheltenham on a former Homebase site. Situated on Tewkesbury Road, the store will be transformed…

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Charlies Stores to expand into Cheltenham

20 June, 2025 | by Angela Beevers

Family-owned retailer Charlies Stores is to open a new store in Cheltenham on a former Homebase site.

Situated on Tewkesbury Road, the store will be transformed into a one-stop shop offering a range of home, garden, leisure, and outdoor living products. Brands stocked will include the likes of Stihl, Barbour, Le Chameau, Ariat, Le Creuset and many more.

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Established in 1986 with two small army surplus stores in mid-Wales, Charlies Stores has since grown into a regional brand with eight successful stores and an online shop distributing across the UK.

In the last five years, the business has delivered growth of 78% with turnover reaching £85 million.

Charlies Stores managing director Becky Lloyd (pictured) said: “We’re incredibly proud to be bringing Charlies to Cheltenham. We’re passionate about creating a shopping experience that’s welcoming, helpful and full of great products for everyday life. “This expansion is a significant step for us, and we hope this new location becomes a favourite for locals.”