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Buy it Direct Group turns around Better Bathrooms

Buy it Direct Group has said it has turned Better Bathrooms into a profitable business just six months after it acquired the company out of administration…. View Article

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Buy it Direct Group turns around Better Bathrooms

Buy it Direct Group has said it has turned Better Bathrooms into a profitable business just six months after it acquired the company out of administration.

Since buying Better Bathrooms in March, Buy it Direct has been running it as an online business after administrators closed all its bricks and mortar stores.

Buy it Direct saved the jobs of 25 Better Bathrooms employees on acquiring the business and is now looking to recruit a further 25 members of staff to join the team.

The company has also announced plans to beat Better Bathroom’s £50 million peak revenue within two years of the acquisition.

Nick Glynne, managing director at Buy it Direct Group, said: “This acquisition is key to the continued growth of Buy it Direct, and allows us to maintain our position within the e-commerce market. We anticipate Better Bathrooms  will become a real growth market for the group, as we establish ourselves as the go-to supplier of bathroom fittings and accessories.”

Buy It Direct also operates retail websites specialising in kitchen appliances, TVs, laptops, servers, flat-pack furniture and drones.

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