De Savary London opens first pop-up store
De Savary London has chosen London’s Chelsea for the opening of its first pop-up space.
The luxury outerwear brand has launched a shop at 322 King’s Road which will remain open until the end of the year.
The 1,644 square foot site offers De Savary London’s full collection of leather jackets, wool coats, tops, and trousers.
Natasha de Savary, founder of De Savary London, said: “The King’s Road is the perfect location for our first ever physical retail presence. De Savary London is defined by its craftsmanship and timeless design, and opening here, alongside such inspiring brands and with the support of Sloane Stanley, feels like a natural next step for us.”
Subscribe to TRBThe opening follows a busy period of retail and pop-up activity across the Sloane Stanley Estate, with recent pop-ups including Minka Dink, Addison Ross, KayaNuka and Wiggy Kit.
Hannah Grievson, property director at Sloane Stanley, said: “As brands such as De Savary London take the leap into physical retail, it’s vital that they do so in a location that pulls in their core demographic, and a place that is trusted and well-known amongst the consumer to build excitement. Our location on the King’s Road not only brings the customer to the store, but our expertise makes that transition smoother by offering ongoing support as brands test the physical retail waters for the first time.”
Other clothing and accessory brands with a presence in the Sloane Stanley portfolio include the likes of Aspiga, Penelope Chilver and Pink City Prints.
