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Bensons makes key retail appointment to drive transformation

Bensons for Beds has bolstered its senior leadership team with the appointment of Frankie Haynes as retail director as it looks to drive transformation. Joining from… View Article

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Bensons makes key retail appointment to drive transformation

Bensons for Beds has bolstered its senior leadership team with the appointment of Frankie Haynes as retail director as it looks to drive transformation.

Joining from Costcutter, where she has worked since 2020, Haynes is a former retail director of Paperchase and has also held senior roles at B&Q, Asda and Aldi.

Bensons is looking to benefit from her significant experience in retail, customer services, HR, engagement and culture. She will report to Nick Collard, Bensons’ chief commercial and digital officer, who is taking on executive responsibility for retail.

After facilitating a smooth transition, Bensons’ current managing director for retail, Alan Williams, will step down at the end of September after 23 years with the business.

Bensons’ chief executive Mark Jackson said: “Alan has been the pivotal person in building the business into what it is today – his understanding of the customer is nothing short of inspirational.

“But as much as I’ll miss Alan’s wise counsel and wish him all the best for the future, I’m looking forward to our next chapter as we continue our transformation.”

Collard added: “I feel very privileged to be taking over responsibility for retail from Alan as we start accelerating our omnichannel thinking and bringing it to life in the stores and online. Frankie’s extensive retail experience is going to be a tremendous asset to Bensons.”

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