Asda hires Rachel Eyre as chief customer officer
Asda has appointed Rachel Eyre as its new chief customer officer.
Eyre will join the business from Morrisons where she has been working as chief customer and marketing officer with responsibility for customer service, brand, marketing, digital and PR activities.
Prior to this, she held a number of senior marketing and commercial roles within Sainsbury’s where her most recent position was group director of brand comms and creative.
Subscribe to TRBAt Asda, she will succeed David Hills who is leaving later this year.
Allan Leighton, Asda’s executive chairman, said: “Rachel is an experienced leader with a strong track record in grocery retail and we are delighted to welcome her to Asda.
“She will play a pivotal role in ensuring that the customer voice is our driving purpose and demonstrating how Rollback and Asda Price are delivering good, honest value to them.”
Eyre added: “Asda is an iconic brand with a long heritage as a consumer champion.
“I look forward to working with Allan and the rest of the team to ensure the voice of the customer is the beating heart of Asda as we re-establish ourselves as the lowest-priced full service supermarket in the country.”
