Dunelm reports strong uplift in like-for-like sales
Like-for-like sales at Dunelm surged by 15.4% in its fourth quarter.
The 13 weeks to 29 June saw like-for-like store sales climb by 12.1%. Online sales increased by 37%.
The results mean that full year like-for-like sales at Dunelm were up 10.7%.
Nick Wilkinson, Dunelm chief executive, said: “In the year that Dunelm turned 40, we are delighted that both new and existing customers continue to respond positively to our evolving offer. The strong growth in the final quarter, and the year as a whole, demonstrates that in a rapidly changing marketplace, the broad appeal of Dunelm’s purpose ‘to help everyone create a home they love’ is resonating well.”
During the period, Dunlem continued to invest in raising brand awareness with a re-run of the ad-funded Back to Mine programme on ITV1. It also increased its marketing spend in the run-up to its summer sale and continued to sponsor ITV1’s This Morning.
Dunelm opened two new stores in the quarter of which one was a relocation. The company now has 170 superstores.
Looking forward, Wilkinson said: “We see significant opportunity for continued growth both from our stores and online, whilst maintaining our improved operational discipline. In the short-term, we remain cautious about the uncertain political climate and the impact it may have on consumer spending, but expect to make further progress in the year ahead and are confident about the group’s longer-term prospects.”
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