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Very Group reports ‘resilient’ Christmas

The Very Group has reported “resilient” Christmas and Black Friday trading, with sales at the Very brand rising by 1.9%. The group said the performance in…

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Very Group reports ‘resilient’ Christmas

The Very Group has reported “resilient” Christmas and Black Friday trading, with sales at the Very brand rising by 1.9%.

The group said the performance in the six weeks to 27 December was driven by strong demand in the home and toys and beauty categories, where sales increased by 7.9% and 6.4% respectively.

Best selling items included Jimmy Choo and Calvin Klein perfumes, Nintendo Switch 2 and Meta Quest 3S, while beauty gift sets and coffee machines also performed well.

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The group said 209,000 items were processed at its Skygate automated fulfilment centre on Black Friday, which was its best trading day since the pandemic.

Robbie Feather, group chief executive at The Very Group, said: “By bringing together our great assortment of products, competitive prices and flexible ways to pay, we’ve delivered a strong performance during the Christmas and Black Friday trading period.

“Despite a challenging and competitive market, we’re delighted to see topline growth with Very UK sales increasing +1.9%, which includes a strong performance across home, toys and beauty.

“Plus, we’re pleased to have been able to give more customers the flexibility to spread the cost this Christmas. Our results over the period reflect the appeal to our customers of our multi-category retail and flexible payments offering.”

Including Littlewoods and Very Ireland, group retail sales declined slightly by 0.4% in the period.

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Angela Beevers Director of Content & Events Strategy
Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events
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