The Perfume Shop opens in The Broadway Centre, Bradford
The Perfume Shop opens their new and improved experiential store in The Broadway Centre, Bradford on Thursday 15th June 2023.
The retailer revealed a new and improved customer experience with a stylish new layout and upgraded services including a digital screen, personalised ribbon machines, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase.
The new store also marked the occasion with a bottle giveaway to the first 30 people who spent £60 across Thursday 15th June – Friday 16th June. The Bestsellers on the day of opening were Paco Rabanne 1 Million Royal, Boss Bottled Night and Lancôme La Vie Est Belle.
The Perfume Shop’s continuous expansions on new stores across the UK and re-fitting existing store to ensure sustainability is always at the forefront. With this, stores continue to benefit from factors such as energy efficient LED lighting throughout, which contributes to The Perfume Shop’s commitment in reducing their energy consumption by 30% by 2030 vs 2015. All Principal Contractors are ISO14001 accredited to ensure their waste management on site is adhered too along with the control the ongoing environmental impact of their operations. Where possible, existing materials and equipment are retained or reused.
The opening was over seen by Store Manager Satwinder Anand who has worked for The Perfume Shop for over 4 years.
Satwinder said: “We were so excited to reveal the new and improved store refit in Bradford. The Perfume Shop offers a fantastic service where our experienced staff are here to guide welcomed customers through a wide selection to ensure they chose the right fragrance. With passion and expertise at the forefront, we can’t wait for customers to experience this. From the brand-new layout, classic designer scents, digital screens and personalised ribbon service, we’re glad the opening day was such a success.”
One of the UK’s largest speciality retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple on the high street for 30 years, serving those with a nose for great value.
The new store is located at Unit 27, Charles Street Mall, The Broadway Centre, Bradford. BD1 1US.