The Perfume Shop launches new experiential counter in Nottingham
The Perfume Shop has been celebrating the addition of one of its new experiential counters in a Superdrug store in Nottingham.
The brand marked the occasion at the Clumber Street shop with a bottle giveaway to the first 30 people who spent £40 on the launch day. Bestselling scents of the day included Yves Saint Laurent Black Opium, Paco Rabanne 1 Million, Ghost, Prada Luna Rossa Carbon and Jean Paul Gaultier Scandal.
The counter features a new layout for the brand and upgraded services including digital screens, interactive tablets and a personalised ribbon machine for gift-wrapped purchases.
The opening was overseen by area manager Aaron Seddon, who has worked for The Perfume Shop for over 20 years.
Seddon said: “We were excited to welcome guests to the new Perfume Shop experiential counter at Clumber Street. We knew our customers would be just as excited about the new counter as we were. We hope people will take advantage of our personalised ribbon service, as well as the truly passionate staff and a brilliant selection of fragrances which we have always made our focus”.
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