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The Fragrance Shop hails record breaking Christmas performance

The Fragrance Shop has enjoyed record Christmas trading in-store and online following investment in its omnichannel strategy. The retailer posted an 11.2% uplift in underlying sales… View Article

HEALTH & BEAUTY

The Fragrance Shop hails record breaking Christmas performance

The Fragrance Shop has enjoyed record Christmas trading in-store and online following investment in its omnichannel strategy.

The retailer posted an 11.2% uplift in underlying sales in the six weeks ending 31 December 2022 compared to the same period in the previous year.  

Trade was boosted by popular new fragrance launches such as Paradoxe by Prada, Fame by Paco Rabanne and Explorer Ultra Blue by Montblanc. The retailer also benefited from successful partnerships with Hermès and Maison Margiela as part of its strategy to expand in luxury and niche categories.

The company’s chief executive Sanjay Vadera said: “Our teams have worked hard to deliver another exceptional Christmas despite the challenges posed by economic uncertainty, industrial action and the general pressures on consumer disposable incomes.   

“While the economic outlook for the year ahead remains uncertain, we are confident we are well placed to not only weather those economic headwinds but thrive, as we continue to invest and grow.”  

The Fragrance Shop has opened 12 new stores in the past year and now trades from 216 locations nationwide.  It has also been investing in its bespoke digital platform. 

Vadera added: “The convenience of being able to mix and match between shopping in-store and online will be the bedrock of our plans for 2023. 

“We will continue to invest and expand our footprint both digitally and physically to offer our customers the premium shopping environment we know they demand.” 

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