Tesco becomes first retailer to cover cost of VAT on period pants
Tesco has become the first retailer to cover the cost of VAT on period pants as it looks to make the garments more affordable for customers.
The news comes after the supermarket joined with Marks & Spencer in the Say Pants to the Tax campaign which calls on the Government to reclassify period pants as a period product so they can be exempt from VAT like other period items.
The 20% reduction has been applied across all eight lines of Tesco’s own brand F&F period pants and brings the prices of the products in line with other period products, which have been exempt from VAT since 2021.
Tesco was the first retailer to cover the cost of VAT on nearly 100 own-label and branded products tampons and sanitary products back in 2017.
Christine Heffernan, Tesco group communications director, said: “We know that the cost of buying essential period products can be a real struggle for many people. And we want to do our bit to help by covering the cost of VAT on period pants, helping to make this more sustainable option more affordable for customers.
“We were the first retailer to cover the cost of VAT on period products in 2017 and we’re proud to be helping customers again by covering the cost of VAT on period pants now, to make them that bit more affordable”.
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