Superdrug hails full year double digit sales growth
Health and beauty retailer Superdrug saw its sales surge by 17% to £1.367 billion in 2022 following improved footfall in city centre stores and successful own-brand product launches.
The retailer’s pre-tax profit was also up, increasing by 71.7% to £77.8 million.
Superdrug benefited from buoyant Christmas trading in the period, as well as online trading volumes tracking ahead of pre-pandemic levels.
Sales in the year were also boosted by the introduction of ‘Members Only’ prices last August and the launch of Superdrug Marketplace in November.
Superdrug’s website was re-platformed in the year as a central pillar of its “offline plus online” strategy. The retailer also launched 12 new stores to take its total UK and Ireland estate to 789 by the period end, and there are plans to open 25 new shops in 2023.
Superdrug’s chief executive Peter Macnab said: “Our annual report shows the real resilience and strength of the Superdrug business, despite ongoing inflation and upwards pressure on business costs. I would like to thank our 13,430 colleagues for their ongoing energy and passion, which has ensured Superdrug can continue to bring the best in accessible health and beauty to as many customers as possible
“Christmas 2022 was a particularly positive trading period for Superdrug and we have certainly carried this momentum into 2023, with customer footfall continuing to increase and all of our categories performing well, particularly cosmetics which had a turbulent few years throughout the pandemic.”
The retailer said its Health & Beautycard customer loyalty programme remains pivotal to its engagement with its customers. By the of the year, the number of registered members stood at 15.7 million.
