THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
Omnichannel Futures Conference 2020
Online Conversion Summit 2020
Future of Retail Marketing 2020
The HR Summit 2020
AI in Retail Conference 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Superdrug enjoys strong Christmas sales uplift

Superdrug saw its like-for-like sales rise by 2.4% in the four weeks ended 30 December. The retailer said it benefited from the popularity of beauty advent… View Article

HEALTH & BEAUTY

Superdrug enjoys strong Christmas sales uplift

Superdrug saw its like-for-like sales rise by 2.4% in the four weeks ended 30 December.

The retailer said it benefited from the popularity of beauty advent calendars including exclusive calendars such as Beauty & The Beast which sold out in September and saw new stock delivered before December to meet demand.

The selfie generation drove makeup sales with highlighters and brow products being the festive winners as customers sought the perfect look for Christmas parties, after moving on from last year’s contouring craze.

Online sales increased by 30% over the period as after the retailer opened up its online offering in Sweden, Denmark and Finland for the first time.

Winter health products also performed well and Superdrug’s pharmacies and nurse clinics offered flu jabs in 238 stores. Digital healthcare services grew strongly in the run-up to Christmas with Superdrug Online Doctor delivering record breaking sales and December also seeing the launch of the business’s new Online NHS Prescription service.

Superdrug’s Health & Beautycard loyalty scheme increased its membership to 12 million customers.

The retailer opened 12 stores in December, including two new stores in the Republic of Ireland and three in its new retail park format. During 2017, 25 new stores were opened bringing the total number of stores to 804. Superdrug has also confirmed that it will create 500 new apprenticeships in 2018.

Superdrug continued to grow its beauty services proposition and this month will start the next phase with a new store opening in Fosse Park where there will be a floor that also includes a a hairdressing salon and a barber shop.

Peter Macnab, chief executive of AS Watson(Health & Beauty UK), said:”We traded well during the festive period and I would like to thank all our colleagues for their hard work. Our continued focus on price, promotions and exclusive products gave customers more reason to visit our stores at the same time as offering them the beauty treatments such as gel nails and lash application from our Beauty Studio zones. Adding this extra level of service is something we’ll be building on over the next year and our new concept store opening in Fosse Park tomorrow is just the start.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, London W1W 6JJ
The Retail Bulletin Online Conversion Summit 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2020
AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY