Specsavers launches Ask the Expert Facebook group
Specsavers has created a sight and hearing health advice Facebook group as part of its Open for Care campaign during the Covid-19 lockdown.
The ‘pecsavers Ask the Expert group enables people to access a professional to ask questions about their general eye and hearing health.
More than 1,000 people have joined the group since it launched in April and hundreds of questions have been answered by a roster of 30 Specsavers optometrists and audiologists who are available in real-time for 13 hours a day, seven days a week. If further investigations are required, a message is sent to the person’s nearest Specsavers store to call them to arrange a face-to-face consultation, or they will be advised to seek further medical help.
Specsavers Ask The Expert is part of a range of services that the company has introduced to help customers during the Covid-19 pandemic. The company said it has seen a 240% increase in people accessing the advice pages on its website since the crisis began. In addition, its online sales of glasses and contact lens have increased by 700% and 204% respectively in the period.
The company has also introduced a free nationwide video and phone consultation service called Specsavers Remote Care.
Specsavers’ global chief marketing officer Katherine Whitton said: “During lockdown, when our stores have been open for essential and urgent care only, we’ve had to quickly create new remote and digital ways to support our customers, as well as those who haven’t previously used our services. We will continue to offer these services as long as they are useful to people who need our care.”
