Neom appoints general manager to lead US growth
Neom Wellbeing has appointed Amanda Kahn as general manager to lead the brand’s US growth, including a major Ulta Beauty expansion.
Following its successful debut at Ulta Beauty earlier this year, Neom is now increasing distribution to 300 Ulta Beauty stores on the country.
With extensive experience in the beauty and wellness sectors, Kahn has previously held leadership roles at PÜR Beauty, Laura Geller Beauty and Eve Lom. More recently, she served as SVP of global marketing at RéVive where she led brand strategy, marketing, product development and founder initiatives.
Neom said her background of working in both large global organisations and private equity-backed, founder-led brands has made her well positioned to lead the brand’s US expansion.
Subscribe to TRBIsabel Malbois, chief executive of Neom Wellbeing, said: “At this pivotal time for Neom Wellbeing, I am delighted to welcome Amanda as our new general manager to lead the next exciting phase of our growth and innovation in the US market.
“Amanda’s strategic mindset, passion for brand building, and deep industry expertise make her the ideal leader to drive our next chapter forward.”
Launched in the UK in 2005, Neom offers a collection of body oils, bath foams, sleep mists and aromatherapy diffusers.
