Lottie London Launches “Beauty for Blood” Campaign with NHS
Lottie London, the beauty brand known for its inclusive and forward-thinking approach, has partnered with NHS Blood and Transplant to launch the “Beauty for Blood” campaign this October.
The campaign aims to raise awareness about the critical need for blood donations, particularly among young donors, and emphasizes the importance of recruiting donors of Black Heritage, especially for patients with Sickle Cell Disorder.
Research by NHS Blood and Transplant reveals that while 1 in 10 donors are from Gen Z, there is an urgent need to encourage more young donors as they are the future of blood donation. In the UK, only 2% of eligible individuals donate blood, yet a single hour of blood donation can save up to three lives. This year, the NHS urgently requires 400 new donors daily to ensure a stable supply of lifesaving blood for patients in need.
Sickle Cell Disorder patients, in particular, are facing an escalating demand for blood. Since 2016, demand for blood types needed by people with Sickle Cell Disorder has risen by 50%. To meet this demand, the NHS aims to recruit 12,000 new blood donors of Black Heritage this year to ensure that these patients receive the matched blood they need for improved and saved lives.
With a significant portion of Lottie London’s consumers and community being of Black Heritage, the brand recognised an opportunity to inspire positive change and support this vital cause. The “Beauty for Blood” campaign launch coincides with Black History Month, further emphasising the urgency of recruiting more Black Heritage donors and educating the community about the simple and safe process of giving blood.
Aisling Fee, Commercial Partnership Manager at NHS Blood and Transplant, commented on the partnership, saying, “Our partnership with Lottie London gives the NHS a fantastic opportunity to reach people who may have never had a reason to think about blood donation with the message that they have the power to save and improve lives.”
Naim Akhtar, Consultant Haematologist and Lead in Donor Medicine at NHS Blood and Transplant, added, “The NHS needs more donors of Black Heritage to help sickle cell patients, who need frequent blood transfusion to stay alive. Donors of Black Heritage are more likely to have the blood type needed to treat sickle cell, which is the most common and fastest-growing genetic disorder in the UK and mainly affects people in the Black community.”
Nora Zukauskaite, Global Marketing Director at Lottie London, expressed her enthusiasm for the partnership, stating, “At Lottie London, we believe that beauty should not only look good and feel good but do good, and we’re proud to be supporting the drive for blood donation and new blood donors in England by partnering with NHS Blood and Transplant with the ‘Beauty for Blood’ campaign.”
The “Beauty for Blood” campaign represents a significant step toward addressing the critical shortage of blood donors in the UK, with Lottie London leveraging its community and consumer base to raise awareness and encourage blood donation.
The campaign aims to drive home the message that “beauty is more than skin deep” and emphasises the transformative impact that blood donations can have on the lives of those in need.
