Kylie Cosmetics to open London ‘Glam Park’
Coty’s Kylie Cosmetics is to open a pop-up immersive beauty experience in London’s Covent Garden next month,
Running from 11 to 14 August, the Kylie Cosmetics by Kylie Jenner Glam Park will showcase the latest cosmetic and skincare launches and summer glam looks.
Situated on Covent Garden Piazza, the pop-up will offer shoppers the chance to enjoy bespoke make-up and skin consultations as well as a virtual reality world to try the different looks. There will also be a Glam Shop run in partnership with Boots, interactive games and complimentary giveaways.
Guests will be encouraged to register using the Kylie Cosmetics Glam Park eventbrite page to receive priority access, although guest registry will also be offered on-site on a first-come first-served basis.
Kylie Jenner said: “I am so excited about bringing the Kylie Cosmetics Glam Park to Covent Garden in London as I want my fans to be able to try my high performance, vegan, clean and cruelty-free make-up and skincare products in person whilst also being able to have fun with the brand and achieve the latest summer glam looks.”
