JD Sports takes first step into beauty market through stake in Hairburst
JD Sports has taken its first step into the beauty market through the acquisition of a stake in online retailer Hairburst.
According to a report in The Times, the size of the deal and stake have not been disclosed, but it is understood that the sportswear retailer will help Hairburst build a portfolio of beauty brands.
Founded by James Hill, Henry Gwilliam and Matthew Cragg in 2014, Hairburst sells a range of vitamins, shampoos, conditioners and styling products.
Peter Cowgill, JD Sports executive chairman, told the newspaper: “We are pleased to have made this initial acquisition in the beauty sector and have been impressed by the capabilities of the management team, who have a strong identity and connection with millennials and Gen Z consumers.”
In addition to selling online, Hairburst has its products stocked by Boots, Sephora and Superdrug in Europe, North America and Asia.
