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JD Sports takes first step into beauty market through stake in Hairburst

JD Sports has taken its first step into the beauty market through the acquisition of a stake in online retailer Hairburst. According to a report in… View Article

HEALTH & BEAUTY

JD Sports takes first step into beauty market through stake in Hairburst

JD Sports has taken its first step into the beauty market through the acquisition of a stake in online retailer Hairburst.

According to a report in The Times, the size of the deal and stake have not been disclosed, but it is understood that the sportswear retailer will help Hairburst build a portfolio of beauty brands.

Founded by James Hill, Henry Gwilliam and Matthew Cragg in 2014, Hairburst sells a range of vitamins, shampoos, conditioners and styling products.

Peter Cowgill, JD Sports executive chairman, told the newspaper: “We are pleased to have made this initial acquisition in the beauty sector and have been impressed by the capabilities of the management team, who have a strong identity and connection with millennials and Gen Z consumers.”

In addition to selling online, Hairburst has its products stocked by Boots, Sephora and Superdrug in Europe, North America and Asia.

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