Holland & Barrett becomes first new sponsor of Capital Breakfast in nine years
Holland & Barrett has become the headline sponsor of Capital Breakfast with Jordan North, Chris Stark and Siân Welby in the show’s first new sponsorship deal in nine years.
The health and wellness retailer said the show will enable it to connect with the show’s 2.8 weekly million listeners at the start of the day, with messaging focused on helping them to “start their mornings well”.
Subscribe to TRBMeanwhile, sponsorship credits across the show will spotlight Holland & Barrett’s wellbeing products, spanning items such as supplements, self-care, matcha, magnesium, collagen and creatine.
To celebrate the partnership, listeners will have a chance to win a trip to Ibiza with the prize including return flights for two people, accommodation in a luxury hotel, a yoga and wellbeing retreat experience, food and drink, and spending money.
Mark Singleton, chief marketing officer at Holland & Barrett, said: “We’re delighted to become the new headline sponsor of Capital Breakfast and partner with one of the UK’s most influential morning shows.
“The partnership focuses on helping people feel their best throughout the day, whether they need an energy boost, support with workout recovery, better hydration and nutrition, or simple wellness essentials as part of their everyday routine.
“As sponsor of The Capital Evening Show with Jimmy Hill, we’ve worked with Global and Capital for a number of years already and we’re excited to continue that momentum and create some brilliant moments for Capital’s early morning listeners.”
Zoe Cadman, director of commercial partnerships at Global, said: “With a focus on everyday wellbeing, Holland & Barrett is a natural partner for Capital Breakfast
“We’re excited to bring the brand to life across the show and help position Holland & Barrett at the heart of culture and conversation.”
