Flannels to launch social media integrated cosmeceutical clinic in new Liverpool store
The Flannels premium fashion chain will see cosmeceutical brand ESHO open a dedicated ‘tweakments’ space in its new Liverpool store when it opens in June.
In addition to treatments, the space will allow visitors to purchase ESHO products in person for the first time, as well as online at Flannels.
The Flannels store will span seven floors across 120,000 square feet and will offer both fashion and a beauty edit. Housed in a building formerly owned by Owen Owen, it will also feature two restaurants and a roof terrace with views of the city.
Sophie Blackledge, head of beauty at Flannels, said: “Named the ultimate lip expert, we are so ecstatic to be joining forces with Dr Tijion Esho for our most exciting beauty hall launch to date. Renowned for his non-surgical, injection-free treatment, he has truly become a house-hold name in his own right – the master of plumped lips. The pairing between Flannels Beauty and Dr Esho is only the beginning of us bringing an added dose of heat regionally – and a huge win for our Liverpool flagship.”
The Esho space will be a social media ready clinic with 4K live streaming screen which will transmit to the shop floor. It will also feature a bespoke Hydrafacial suite, Alma laser suit and a champagne recovery room for non injectable customers.
Formulated by Dr Esho, the ESHO range launched in May 2021 with QVC and has also been sold via online beauty retailer Feelunique. At Flannels, the brand will have a space where customers can meet and be treated by Dr Esho himself.
Esho said: “We launched ESHO in 2021 with minimal marketing spend and the success we’ve achieved to date is testament to the efficacy of the product range. In 2022, we’ve been so excited to see some incredibly exciting online launches and this bricks and mortar launch means a lot to me as a founder. I am very much looking forward to spending time in Liverpool at the tweakments space in the store, and to seeing the products rolled out for the first time.”
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