Fable & Mane arrives at Selfridges
Hair and wellness brand Fable & Mane has launched its first bricks-and-mortar retail space at Selfridges’ London store.
Inspired by traditional Ayurvedic beauty, the brand has opened a ‘Mane Train’ immersive space which has been designed with an Indian railway in mind. The pop-up features train consultation areas with a ‘ring for massage’ bell and a train conductor who gives visitors a ‘scratch to win’ card to enable them to receive samples and the chance to win Fable & Mane’s entire full-size collection. Customers are also offered an in-train F&M newspaper.
Recognising the power of sharing, the pop-up offers plenty of Instagrammable photo opportunities for the brand’s social media savvy customer-base.
To celebrate the launch, Fable & Mane has rolled out an extensive OOH advertising campaign that includes platform posters and escalator screen tube advertising at the surrounding stations of Oxford Street, Bond Street and Green Park. In addition, there are a thousand guerrilla street ad posters positioned around the Central London area.
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