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Boots launches ‘Menopause Friendly’ symbol to help customers recognise related products and services

Partnering with GenM, Boots is introducing a ‘Menopause Friendly’ symbol that will be displayed online and in-store alongside products and services that may help with some of… View Article

HEALTH & BEAUTY

Boots launches ‘Menopause Friendly’ symbol to help customers recognise related products and services

Partnering with GenM, Boots is introducing a ‘Menopause Friendly’ symbol that will be displayed online and in-store alongside products and services that may help with some of the signs and symptoms of the menopause.

Over 35 products on boots.com will receive this symbol at launch, with more to be added in the coming days to reach almost 100. Boots and GenM are inviting other retailers to use this symbol too.

According to research by Gen M,  only one-third (36%) of menopausal women find it easy to navigate menopause-friendly products in-store. Nine in ten (91%) have never seen any marketing for them, and 90% wish brands were more inclusive to the menopause.

Anne Higgins, Pharmacy Director at Boots said: “There’s been so much progress in recent years in terms of menopause awareness. Our mission is to help women through every life stage and in conversations about menopause, it’s so important to highlight the different signs and symptoms and support available.

“We hope our new ‘Menopause Friendly’ symbol will make it even easier for women to find the support they need.”

Heather Jackson, co-founder of GenM said: “We are delighted to launch this menopause-friendly symbol and are grateful to Boots for partnering with us, taking the first step in this industry changing initiative. ‘The change’ can change everything when you go through it, from nutrition to cosmetics, and even the clothes you might wear. Many at this life stage are busy and time poor, so the symbol help to signpost suitable products easily and simply.”

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