Boots Health & Beauty magazine celebrates 20th year with makeover
The Boots Health & Beauty magazine is celebrating its 20th anniversary with a makeover.
Featuring a contemporary new look, the magazine includes evolved editorial that will mirror what is happening within the retailer’s new beauty, health and wellness in-store zones.
Readers will find a topical mix of features on trends and products written by high profile columnists. There will also be a range of celebrity content with the latest edition featuring an interview with Vogue Williams.
The magazine also has a new mobile-optimised digital platform. The site will include content from the printed issue as well as articles, blogs and videos. There will also be curated content from brands and partners and an integrated shopping feature.
Helen Normoyle, marketing director at Boots UK, said: “Our customers love our magazine, so we’re supercharging it with a bold new design and big talking points on the issues that matter most to them. We also know the way our customers consume content is changing, so we’re changing-up our online magazine and delivering content across our digital channels, in shoppable formats.”
Boots Health & Beauty magazine is available in Boots UK stores for £1 or offered free to Boots Advantage Card holders.
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