Boots celebrates 25 years of the Advantage Card
Boots is celebrating the 25th birthday of its Advantage Card with the launch of its biggest ever member event.
The loyalty scheme launched back in 1997 and is widely regarded as one of the most generous in the UK, offering 4 points for every pound spent. It has over 15 million active Advantage Card holders, with over 50,000 of those signing up to the scheme when it launched 25 years ago still being regular and loyal shoppers with Boots today.
The scheme was originally set up to encourage customers to treat themselves by paying for their favourite products with the Advantage Card points they had amassed by shopping at Boots. Boots also launched Price Advantage earlier this year as a way to offer immediate benefits to card holders, with over 400 products each month offered at exclusive discounted prices.
Hollie McLellan, Director of Customer Marketing at Boots said: “The Boots Advantage Card is universally loved by our customers and has a special place in their hearts, so it was important to us that they get to celebrate this milestone birthday with us. Our new campaign ‘Our birthday, your rewards’ has been created to offer our best ever event for Boots Advantage Card holders, with amazing deals and promotions running over an eight-week period. There’s never been a better time to have a Boots Advantage Card, so if you don’t have one yet, be sure to sign up now and download the Boots app to make sure you don’t miss out.”
