Avon upgrades digital platform, rewards programme and purpose pledge
Avon has made a number of enhancements to its relationship selling model as it celebrates its 135th anniversary.
The improvements include new features for Avon On, the digital platform that enables Avon representatives to sell online, and the introduction of a new compensation model, Avon Rewards.
It is also using its 135th anniversary to pledge a landmark $1.35 million to women’s causes around the world to add to the $1.1 billion previously raised and donated by Avon and the Avon Foundation.
The company said the Avon On improved mobile user experience means representatives can now connect more easily with customers and sell, manage their orders and access training via the app. The Avon Brochure is also now fully digital, with representatives able to provide personalised links to the brochure for their customers.
Avon is also revamping its representative earnings model in key markets by reducing the threshold to earn from the first sale of any product. The company said the new model provides a more personalised approach to meet representatives’ needs, whether they are new to Avon, more established and wanting to grow, or a sales leader looking to inspire their team.
As an additional celebration of its 135 year history, Avon has commissioned British illustrator Bett Norris to reimagine a series of its iconic posters to showcase a variety of people who have embodied and built the company throughout the years.
Angela Cretu, chief executive of Avon, said: “Since 1886, we’ve done beauty differently and gone from one pioneering businesswoman to five million representatives working, learning and earning in their own way and on their own terms. We’re just getting started, though, and we’ll continue to champion women for another 135 years and more. As we enter the truly digital age, we are committed to doing good with our people, purpose and product, and encourage all our representatives and Associates, both established and new, to grow with us.”
