Dirtea stocked by Planet Organic

Dirtea has achieved a listing with Planet Organic for its range of mushroom-based powders and super blends.

The brand’s full range is now stocked in all 13 Planet Organic stores and online.

As part of an in-store launch, Planet Organic added Dirtea’s Mushroom Chai to its in-store speciality drinks menu. Made with Dirtea Lion’s Mane mushroom powder, agave, cinnamon, and oat milk, the drink retails for £4.

Planet Organic said its customers have shown great interest in adaptogenic mushrooms with the category growing by over 100% year-on-year.

Beanie Watson, marketing manager at Planet Organic, said: “Our customers love discovering new products and natural solutions to modern life’s stresses. We’re delighted to partner with Dirtea to bring an exciting new option across Planet Organic’s Coffee & Juice counters.”

Angela Beevers Director of Content & Events Strategy

Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events

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