Just Eat enters UK grocery delivery with Asda partnership
Just Eat Takeaway (Just Eat) has entered the competitive business of delivering groceries with a new partnership with Asda.
Just Eat has been offering hot pizza delivery from Asda since 2019, but the new roll-out is its first significant move into U.K. grocery delivery. Consumers will be able to order from a selection of up to 1,000 items including fresh groceries The deal will initially involve deliveries couriered by electric bikes from five Asda stores across the UK from January.
The decision is something of U-turn from the Anglo-Dutch food delivery service who had previously said there wasn’t enough money in grocery delivery. But in August, Chief Executive Officer Jitse Groen said that his thinking on the issue had “evolved” and the company is now investing in the category.
Andrew Kenny, managing director of Just Eat UK, said: “Our tie up with Asda means we can help people access everything from store cupboard essentials to fresh groceries in a matter of minutes.”
Deliveroo has agreed partnerships with Waitrose, Sainsbury’s, Aldi and Morrisons, while Uber Eats has worked with Shell, Asda and Sainsbury’s.
The past year has also seen a flurry of new entrants to the food delivery market including fast grocery delivery firms such as Gorillas, Zapp Getir, Weezy and Fancy.
Simon Gregg, vice president of online grocery at Asda added: “Through working with Just Eat we’re able to give customers in new locations the opportunity to select from a broad range of grocery items for speedy delivery to the doorstep. The trial will also see Asda become more accessible to a wider customer base through Just Eats’ significant presence in the on-demand food delivery space.”
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