Bottle Up embarks on supermarket expansion with Morrisons
Bottle Up has announced that its sustainable sugar cane BPA-free pre-filled water bottles will begin being sold in over 300 Morrisons stores this month.
Furthermore, the supermarket will sell the products in the majority of its shops by the end of 2021.
The Wolverhampton based company turns renewable sugar cane sourced from Brazilian grasslands into durable and sustainable bottles that are then filled with water locally by Elmhurst spring in Staffordshire.
Morrisons will stock two of Bottle Up’s reusable designs – Champaign Pink and Beau Blue.
Andrew Eversden, Bottle Up co-founder, said: “We’re thrilled to be expanding our mission to offer reusable alternatives to single-use grab & go water. We’re pleased Morrisons is adding a sustainable and refillable option to their water range – a supermarket category dominated by single-use cans, bottles and tetra packs. The sustainable, conscious shopper should be given a choice when buying water on the go and Bottle Up are delighted to now sell products in Morrisons to offer this option for their customers.”
Bottle Up has also teamed up with clean water foundation Made Blue to contribute 100 litres of safe drinking water for every bottle sold. Through the partnership, the company donated over eight million litres of clean, safe drinking water to developing countries in 2020.
The company’s products are also sold via WH Smith and online through Holland & Barrett.
