WH Smith enters Norwegian market with airport store

WH Smith, the news, book and convenience retailer, has entered the Norwegian market by partnering with food and beverage specialist SSP to open a store at Stavanger airport under a franchise agreement.

Stavanger is the third busiest Norwegian airport with 4.5 million people passing through in 2015.

The store will offer passengers a selection of Norwegian and international newspapers, magazines and books as well as confectionery, drinks, sandwiches and WH Smith’s exclusive own brand travel essentials range.

WH Smith now has a presence in 23 countries and 61 airports worldwide.

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