THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
Omnichannel Futures Conference 2020
Online Conversion Summit 2020
Future of Retail Marketing 2020
The HR Summit 2020
AI in Retail Conference 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
WH Smith brings InMotion to Europe

WH Smith has opened its first InMotion consumer electronics store in Europe. The shop at Spain’s Alicante-Elche Airport features a design similar to InMotion stores in the US. It… View Article

GENERAL MERCHANDISE

WH Smith brings InMotion to Europe

WH Smith has opened its first InMotion consumer electronics store in Europe.

The shop at Spain’s Alicante-Elche Airport features a design similar to InMotion stores in the US.

It sells a wide range of digital accessories such as  power banks, adaptors, headphones, portable speakers and products for the home. The shop also has a headphone bar where customers can test products with their own devices before making a purchase.

The store is staffed by a team of experts in the consumer electronics market, who have all participated in a dedicated InMotion training programme.

WH Smith acquired InMotion for $198 million in November 2018. At the time, the company said the acquisition would help accelerate growth in the digital accessories market outside of the US and would also offer a platform to launch WH Smith airport stores in the US.

Commenting on the InMotion opening, Phil McNally, WH Smith managing director for international, said: “The opening of our first InMotion store in Europe is a major step for us and demonstrates our ability to offer the InMotion brand to customers and landlords.

“We are keen to bring the unique capabilities of the InMotion brand in terms of product offer and customer service to a global audience. This exciting development marks the start of our expansion plans for the InMotion brand outside of the USA.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, London W1W 6JJ
The Retail Bulletin Online Conversion Summit 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2020
AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY