Harrods brings forward Boxing Day sale as central London footfall drops
Luxury department store Harrods has brought forward its usual Boxing Day sale as footfall in central London continues to drop amid rising Covid cases.
As infection rates of the new Omicron variant of coronavirus soar in the UK, Harrods has announced that its Sale will start today (17 December), and run throughout the festive season and into early 2021.
Further discounts will be introduced on Boxing Day, when the Sale period usually starts.
Shoppers have shied away from visiting central London shopping destinations over the past fortnight as Brits hope to swerve a positive Covid test in the run up to Christmas Day.
Michael Ward, managing director at Harrods, said the store had “never been afraid of adapting to suit the changing needs of our customers.”
The department store said changing the date of the sale “would allow customers to experience the magic of Christmas at Harrods throughout December and beyond.”
“The well-being of customers and colleagues remains Harrods’ top priority, and the highest standards of safety measures will be in place around the store,” the store added.
