Volvo zooms into Brent Cross with electric vehicle showcase
Volvo has opened a new studio for its latest electric vehicles at London’s Brent Cross shopping destination.
The move marks the first time that Volvo has displayed its electric vehicles at a UK retail destination as aims to ‘become all-electric’ by 2030.
It also underpins Hammerson’s plans to reposition and future-proof Brent Cross with more experiential, entertainment and leisure brands.
As part of Volvo’s new showcase experience, customers will be able to book a test drive, place an order for a new car and discover purchase options, including the all-inclusive Care by Volvo subscription service.
Hosted in partnership with Endeavour Automotive, the 2,045 square foot Volvo Studio has a Scandinavian look and will have Volvo’s range of Recharge battery electric models on display. This will include the fully electric version of the brand’s best-selling XC40 compact SUV.
Kristian Elvefors, Volvo Car UK managing director, said: “The Volvo Studio is a super initiative that brings the technology, style and desirability offered by our range of new electric cars to a wider audience. Following a successful launch in the Netherlands, we are delighted to bring the Studio concept to the UK for the first time, and located in one of the country’s most affluent catchment areas, Brent Cross is the ideal destination.”
The partnership comes just 12 months after Hammerson and Aberdeen Standard Investments, joint owners of Brent Cross, installed 50 of a planned 236 EV charging points at the destination.
Millie Edwards, senior leasing manager at Hammerson, said: “Volvo is a prime example of how we’re diversifying the tenant mix at Brent Cross, bringing in new uses and experiences which you wouldn’t expect within a retail and leisure destination. Over 70% of our customers travel by car and with the electric car market increasing significantly over the last few years and with our new EV charging points, Volvo is perfect for our customer base and will attract those who may have looked out-of-town for this type of offering.”
Brent Cross is home to over 120 international and UK retail brands including John Lewis, Apple, Fenwick, Ted Baker and Kurt Geiger.
