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Unprecedented discounting on the high street

According to research by PricewaterhouseCoopers retail and consumer group, 82% of 100 high street retailers are either on sale or offering promotions such as 3 for… View Article

GENERAL MERCHANDISE NEWS

Unprecedented discounting on the high street

According to research by PricewaterhouseCoopers retail and consumer group, 82% of 100 high street retailers are either on sale or offering promotions such as 3 for 2 offers.

This compares to 52% of stores a month ago, 62% 3 weeks ago and 75% 2 weeks ago. Andrew Garbutt, retail director, said: “Shoppers have never had it so good in the run-up to Christmas. Everywhere you look on the high street there is a sale on. There are more promotions going on than ever before and the discounting is unprecedented compared to previous years, showing how focused retailers are to hit their targets. But it’s not just about getting people in the store, it’s about getting consumers in profitably.”

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