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Pashley appoints Andy Smallwood as chief executive

The Pashley cycling brand has appointed Andy Smallwood as chief executive with effect from 3 June. Having worked in the cycling industry for more than two… View Article

GENERAL MERCHANDISE NEWS

Pashley appoints Andy Smallwood as chief executive

The Pashley cycling brand has appointed Andy Smallwood as chief executive with effect from 3 June.

Having worked in the cycling industry for more than two decades, Smallwood (left) previously served for seven years as chief executive at Ribble Cycles. Prior to that, he was managing director of Boardman Bikes and held a range of senior roles at Halfords.

At Pashley, he will work closely with the brand’s chairman Adrian Williams (right) and team to define the strategic direction for the business as it embarks on its next phase of evolution and growth.

Williams said: “From my first meeting with Andy, it was clear that we shared the same passion for product design, brand integrity and company culture and as we forge ahead – his breadth of experience, strategic and commercial insight and creativity will be invaluable to the Pashley business as we accelerate our forward journey, further developing our customer and product proposition and the Pashley brand.”

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