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Not on the High Street prepares to cut workforce as e-commerce boom dwindles

Online marketplace Not on the High Street is looking to make some redundancies as the demand for online shopping continues to decline. The retailer has warned… View Article

GENERAL MERCHANDISE

Not on the High Street prepares to cut workforce as e-commerce boom dwindles

Online marketplace Not on the High Street is looking to make some redundancies as the demand for online shopping continues to decline.

The retailer has warned staff that it plans to cut jobs, particularly as consumers are more conscious of spending amid the cost-of-living crisis.

The company, which stocks personalised gifts from a range of sellers, employs roughly 220 staff.

It sold £230 million worth of goods over the first year of the pandemic, resulting in revenues of £58 million for the year to March 31 2021.

In a memo seen by The Telegraph, Not on the High Street CEO Leanne Rothwell was reported to have written to the company’s sellers, with the letter citing that in the past 12 to 18 months the retailer had “made significant progress to define and build” its proposition and evolve the brand.

Rothwell, who was previously Not On The High Street’s chief commercial officer, said the business will aim to deliver its “ambitious strategy” but will need to “ensure it is structured to mobilise us for success”.

“Over the next few weeks I will be working with our teams to organise ourselves differently. The shape of the business will change in some areas and it is likely that a number of people will leave the business,” she said.

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