MusicMagpie extends partnership with Asda
MusicMagpie, the retailer specialising in refurbished consumer technology, has extended its partnership with the Asda supermarket chain.
The move will include MusicMagpie’s SMARTDrop kiosks being rolled out to nearly 300 Asda stores in 2022 following a successful trial at 15 sites across Asda’s estate. Offering customers a free way to recycle unwanted phones for instant cash, the kiosks allow shoppers to bring in their old phone, receive a valuation and get paid instantly with money transferred directly to their bank or PayPal account.
To date, around 3,000 smartphones have been traded in through MusicMagpie’s kiosks. Asda said research from the trail has shown that that 70% of the customers who came into a store to use a kiosk had not shopped at Asda before, and that 24% of customers using a kiosk went on to make a purchase whilst in-store.
The partnership will also include the launch of an affiliate agreement which will give Asda customers the chance to buy and sell pre-owned consumer technology and media items with MusicMagpie through the Asda website and mobile app.
Steve Oliver, chief executive and co-founder of MusicMagpie, said: “We are thrilled that a business of Asda’s prestige and national reach has recognised the value of MusicMagpie’s unique circular economy model, and is now prepared to scale up our partnership so decisively and quickly.
“The extension of our partnership with Asda will help us to achieve our clear strategic goal of ‘buy more, sell more, rent more’ by making it even easier for consumers to sell to MusicMagpie and make a decision that is both smart for them and smart for the planet.”
Asda already sells MusicMagpie’s pre-owned DVDs and CDs in its stores. After launching in August 2020, the offering is now available in 200 Asda stores across the country.
Matt Harrison, senior director of partnerships at Asda, said: “Our exclusive partnership with MusicMagpie has been developed with the long-term view in mind and it is fantastic to see this vision achieved through a wider roll out in Asda stores.
“As we continue to deliver on our partnership strategy and develop our partner ‘ecosystem’, we hope to create more opportunities to offer customers access to the products and services they want in more convenient locations.”
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