Morrisons Christmas sales soar
Wm Morrison has predicted full year profits at the high end of expectations following a Christmas sales surge.
Like for like sales in the 6 weeks to 6 January were up by 9.5% or 11.3% including fuel. Total sales increased by 11.6% and 13.6% including fuel, helped by the introduction of the new discount scheme for colleagues in November which contributed about 1.5% to the ex fuel sales figures. Commenting on the results, Marc Bolland, CEO, said: ‘I am delighted with our Christmas performance. We welcomed significantly more customers to our stores, and they were well served with attractive offers and great fresh food. These strong results are further evidence that our rigorous focus on freshness, service and value is striking a chord with shoppers.’
