Moonpig partners with Virgin Wines on biggest ever wine collection
The Moonpig online greeting card and gifting platform has partnered with Virgin Wines to launch its biggest ever wine collection as it looks to expand its gifting proposition.
The range consists of an initial 32 products including individual bottles, wine selections, gift boxes and eight exclusives.
The Virgin Wines partnership is the first of its kind ‘shop in a shop’ to launch on Moonpig. Visitors to the Moonpig website are guided to a specific Virgin Wines area where they can browse a curated range that has been selected in partnership with Virgin Wines.
David Rimmer, commercial director at Moonpig, said: “We partnered with Virgin Wines, a well known authority in wines, to help us curate a range we know will satisfy all of our customers. The range consists only of the best reviewed customer favourites and wine connoisseur recommendations, so our customers can trust that any wine they buy with us will be the best quality and deliver with a bang.
“This new range, matched with our unparalleled selection of 27,000 card designs – including designs from our own in-house team as well as independent publishers and designers – makes Moonpig a real one stop shop for any gifting occasion.”
The first list of exclusive products include a Fincas del Sur Malbec in Wooden Gift Box, an Italian Superstar Wines Gift Set, a Château Dame de Montrose Saint-Estèphe in a leatherette gift box packaged with accessories, along with a French Red Duo, an Aussie Wine Duo, a Bordeaux & Rhone Red Wine Trio, and a French Wine Trio packaged in wooden boxes.
Jay Wright, chief executive at Virgin Wines, added: “We’ve long admired Moonpig and are delighted to be working with them on this exciting and innovative partnership. Both businesses are committed to delighting customers with outstanding quality and value and we are sure this beautifully packaged range will prove to be extremely popular. We are looking forward to a long and successful relationship with the whole Moonpig team”