Mamas & Papas CEO steps down as the retailer implements new growth plan
Mamas & Papas has announced that Nathan Williams is stepping down as chief executive after seven years to pursue non-executive and advisory opportunities.
While the company recruits for a successor, chief financial officer Sarah Ashby has been promoted to chief operating officer and will lead the business until the new chief executive is in post.
In addition, Steve Parkin (pictured) will chair the business and lead the development of its new strategic plan. He is a former chief executive of Mayborn Group, the company behind the Tommee Tippee brand.
The retailer is also implementing a new growth plan that will see it accelerate its international roll out and consolidate its position in the UK.
Parkin said: “I’ve been supporting the board behind the scenes in an advisory capacity over the past few months.
“During that time, I’ve come to both admire the business that the team has built and be excited by the potential we have to scale further at home but in particular overseas.
“Nathan has led the business through a significant and lasting transformation over the past seven years and built an excellent foundation, which is where our new strategic plan will now focus.”
Founded by Italian husband and wife David and Louisa Scachetti in 1981, Mamas & Papas posted a 7.1% increase in sales to £154.3 million in the year to 31 March 2024.
The retailer operates over 60 stores in the UK, including 40 concessions with M&S and Next, as well as over 30 overseas concessions.




