Loaf chooses Leeds for tenth UK showroom
Premium furniture and homeware brand Loaf will be opening its tenth UK showroom in the Redbrick area of Leeds next month.
Housed in an original mill building adjacent to Redbrick’s main shopping complex, the new “Shack” will be the brand’s largest showroom to date at 15,500 square feet.
In addition to displaying Loaf’s signature sofas, beds and homewares, the showroom will have a strong focus on the customer experience, with table football and retro sweet machines for kids to enjoy. Customers will also find a Biscuit Bar at the front counter where they can sit and have a cuppa and sweet treat while mulling over design decisions.
Loaf’s chief executive Sam Perkins said: “We’ve had high customer demand to open another Shack in the north of England and we’re thrilled to be introducing our tenth showroom in the Leeds area. Redbrick is one of the UK’s top retail destinations for furniture and interiors, and we know that our largest space to date will be amongst great company. We look forward to opening the doors to Loaf’s laid-back world.”
Redbrick managing director Alastair Bailey added: “We are very pleased that Loaf, the iconic creative brand has chosen Redbrick as their latest location. We believe that their innovative 15,500 square foot Loaf Shack will be an impressive and valuable addition to the Redbrick retail complex and reinforces our reputation as the north’s leading interiors destination.”
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