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JYSK sets out next stage of international expansion

Danish furniture retailer JYSK is pushing forward with its expansion plans both in the UK and Europe. In a statement, the company said it believes wholeheartedly… View Article

GENERAL MERCHANDISE

JYSK sets out next stage of international expansion

Danish furniture retailer JYSK is pushing forward with its expansion plans both in the UK and Europe.

In a statement, the company said it believes wholeheartedly in the future of physical retail and will open at least two new stores in the UK before the end of 2021 and open five new shops and update several existing stores in its upcoming financial year. It is also planning to launch 200 new stores across Europe.

Roni Tuominen (pictured), country manager for JYSK in the UK, said: “As the UK continues to emerge from the restrictions caused by the pandemic, we are seeing increasing confidence from customers to come and shop back in store once again. It’s the perfect time for us to push forward with full throttle on our plans for expansion within the UK market. Alongside introducing JYSK to some exciting new locations in the UK, we’re investing significantly in upgrading several more of our stores to our latest store concept 3.0, bringing a fresh new look and enhanced customer experience to our shoppers.”

As part of the expansion, JYSK is seeking properties spanning 13,500 to 15,000 square feet.

Meanwhile, recent sales data from the company shows that on average JYSK stores operating in the latest concept design have grown their sales by as much as 20%. The retailer is aiming to update all stores globally to the newest store concept by the end of 2024.

 

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