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Just Eat teams up with Asda to deliver toys across the UK

Just Eat has announced that customers will be able to order toys on demand through its existing tie-up with the Asda supermarket chain. From 8 November, customers… View Article

GENERAL MERCHANDISE NEWS

Just Eat teams up with Asda to deliver toys across the UK

Just Eat has announced that customers will be able to order toys on demand through its existing tie-up with the Asda supermarket chain.

From 8 November, customers can purchase LEGO items via Just Eat as part of a trial at an initial five Asda stores in Hartlepool, Cwmbran, Dundee Milton, Watford and Hunts Cross.

To mark the launch, Just Eat is offering up to 50% off selected LEGO toys until 19 November.

Amy Heather, director of strategic accounts at Just Eat, said: “With the Christmas season just around the corner, we hope this trial with the LEGO Group will help make festive shopping for parents easier and more convenient. Our goal is to provide our customers with everyday convenience and we are looking forward to unlocking new opportunities with non-food offerings on our platform.”

An Asda spokesperson said: “Following the success of our ongoing grocery and cafe partnership with Just Eat, we are excited to be able to power this new trial with the LEGO Group, which will offer customers even more choice. We’re looking forward to working with the LEGO Group and Just Eat to make sure customers can order whatever they need, from groceries to Christmas toys, whenever they need them.”

Over the past year, Just Eat has also expanded its core restaurant offering with a number of grocery partnerships, including with Asda, Sainsbury’s, Iceland and the Co-op.

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