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Joules appoints head of licensing

Lifestyle clothing brand Joules has appointed Paul Burden as head of licensing. Due to join the business in November, he will build, develop and explore licensing… View Article

GENERAL MERCHANDISE

Joules appoints head of licensing

Lifestyle clothing brand Joules has appointed Paul Burden as head of licensing.

Due to join the business in November, he will build, develop and explore licensing opportunities for the business while reporting to wholesale director, Penny Parry.

Burden’s previous roles include director of product licensing at Ted Baker where he was responsible for all licensed products including footwear, eyewear, watches, and fragrance, body wear and home accessories. Prior to that, he was menswear design manager at Next.

Joules chief executive Colin Porter said: “We’re delighted to welcome Paul to the Joules team. His impressive experience and understanding of Joules’ strong brand heritage and values mean that he is well placed to explore and develop the business’s licensing offering as we enter this relatively new stage of growth.”

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